¿Cómo sacar provecho a las ventas de Navidad?
Junto con el Día de la Madre y el #BackToSchool, Navidad sigue siendo uno de los momentos del año en el que mayor caudal de ventas se registra. Dada la coyuntura actual, se prevé que los índices de ventas serán menores a los de 2018/2019, no obstante los números de ventas a través de plataformas e-commerce serán mucho más favorables.
Por tanto, no existe dudas de que la previsión y las estrategias de marketing adecuadas, serán más que importantes para propiciar el comercio en casi todos sus rubros.
Si ya tienen una plataforma donde desarrollar acciones, este momento del año resulta clave para ir consolidando nuestra Tienda Web como un fuerte canal de ventas. Nuestros expertos en marketing online, nos enumeran estos consejos:
Orden: El orden del stock es de vital importancia. Más aún, si tenés diferentes listas de precios según el cliente. Es momento de emitir esos informes sobre: cuáles son los productos que más clics tienen, cuáles son los más vendidos, los más consultados, o los de menor rotación.
Foco: Creando campañas especiales, es el momento para vestir de fiesta al sitio, y re-diseñar en función del “espíritu navideño”, y siempre trabajen sobre las keywords especiales.
Automatización: Cuanto más puedas personalizar el mensaje a tu cliente, ¡más posibilidades tendrán de que compre! Por tanto, es de vital importancia establecer el camino del comprador, y emitir mensajes y publicidades apuntadas a que, termine de hacer su compra. ¡Emitan recordatorios, saludos! ¡Sugieran productos relacionados, inspiren ideas para utilizarlos!
El año voló y estamos a pocas semanas de finalizar un año, que empezó siendo para el olvido. ¡Estamos a tiempo de generar una diferencia, de aprender, optimizar y dar provecho a las oportunidades!
Contactá a tu ejecutivo y consultale sobre cómo pueden maximizar las herramientas del módulo de CRM, en su estrategia de marketing y ventas e-commerce.
¿Por qué un ERP debe ser escalable?
El potencial de expansión de una empresa es una de las claves en la toma de decisiones de una compañía. Iniciar un proceso de expansión o de reestructuración dentro de una compañía, implica también una gran inversión si no se quiere perder la calidad que hasta el momento se ha ido ofreciendo.
Pero, si nuestra empresa cuenta con un modelo de negocio escalable, este proceso se vuelve más fácil y rápido de adaptar a toda la organización.
¿Qué demandan los clientes, a la hora de adquirir su modulo de software ERP?
- Equipo técnico para capacitación y soporte
- Que sean flexibles y escalables
- Entendimiento de la operativa de la empresa
- Soluciones probadas, punteras y proactivas
- Soluciones que faciliten el trabajo de los usuarios finales
Lo que impulsa a las empresas, a elegir IGGlobal como su software ERP para seguir creciendo y ampliando su negocio son:
- La posibilidad de automatización de tareas
- Optimización de los recursos
- Movilidad (entorno web y mobile)
- Eliminación de los silos de información
- La escalabilidad y capacidad de personalización
Es de vital importancia, a la hora de elegir un ERP que sea capaz de avanzar conforme al ritmo de crecimiento de la empresa.
Si el objetivo es el crecimiento de la compañía, nuestro ERP irá al ritmo y cubriendo las necesidades; cuando aumenten las bases de datos, las operaciones diarias, los puntos de venta, los depósitos, los canales de distribución.
Contactanos para solicitar una demostración del sistema y ahondar más en las funcionalidades y escalabilidad del módulo ERP de IGGlobal.
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Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.
Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far.
This is what has happened to us. We want the things we have been doing forcefully to fail. And then maybe people around us would let us try something else or our dreams. We are accustomed to live by everyone else’s definition of success. We punish people for the things they are passionate about, just because we were unable to do the same at some point in our life.
I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
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‘Being in the top will only grant you a good life’ has been the mantra of my life. But at times, I wish I was an average student. I wish decisions would have not been so straightforward. Maybe I would have played cricket- the only thing I feel passionate about. Or maybe I would have studied literature (literature drives me crazy). Isn’t that disappointing- me wishing to be bad at academics. It’s like at times I hate myself for the stuff I am good at.
I feel like these concrete buildings have sucked our desires and our dreams. We are so used to comfort that compromise seems like a taboo. We have lost faith in ourselves. If we can make through it right now, we can do the same in the days to come. You only need a desire to survive and nothing more- not money or cars or designer clothes.
Staying locked up in four walls have restricted our thinking. I feel like our limited thinking echoes through this wall. We are so used to schedules and predictable life that we have successfully suppressed our creative side.
When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you.
It would mean a lot to me if you recommend this article and help me improve. I would love to know your thoughts!
A day alone at the sea
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.
Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far.
I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
‘Being in the top will only grant you a good life’ has been the mantra of my life. But at times, I wish I was an average student. I wish decisions would have not been so straightforward. Maybe I would have played cricket- the only thing I feel passionate about. Or maybe I would have studied literature (literature drives me crazy). Isn’t that disappointing- me wishing to be bad at academics. It’s like at times I hate myself for the stuff I am good at.
This is what has happened to us. We want the things we have been doing forcefully to fail. And then maybe people around us would let us try something else or our dreams. We are accustomed to live by everyone else’s definition of success. We punish people for the things they are passionate about, just because we were unable to do the same at some point in our life.
I feel like these concrete buildings have sucked our desires and our dreams. We are so used to comfort that compromise seems like a taboo. We have lost faith in ourselves. If we can make through it right now, we can do the same in the days to come. You only need a desire to survive and nothing more- not money or cars or designer clothes.
Staying locked up in four walls have restricted our thinking. I feel like our limited thinking echoes through this wall. We are so used to schedules and predictable life that we have successfully suppressed our creative side.
When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you.
It would mean a lot to me if you recommend this article and help me improve. I would love to know your thoughts!